Dry Bone Shuffle Ad

Dry Bone Shuffle (MP3)

As we continue our mission to reprint the blues advertisements that appeared in the Chicago Defender we turn our attention to Blind Blake, one of the most popular bluesmen of the 1920’s. His only rival in popularity was Blind Lemon Jefferson, also a Paramount artist, who had a whopping forty-four ads in the Chicago Defender between 1926 and 1930. Blake too was advertised heavily with twenty-four ads in the Chicago Defender during the same time span. Today we spotlight “Dry Bone Shuffle” recorded April 1927 and “Wabash Rag” from November 1927.

Before we discuss Blake it’s worth giving some background on how Paramount advertised their records. Record collector John Tefteller provides some context: “In the mid-1920’s, Paramount began advertising in the now legendary Chicago Defender, carefully promoting each new blues release with clever artwork and appropriate hype. The artwork and advertisements were produced in Wisconsin [Paramount's headquarters] and then sent to Chicago for publication. Apparently, all the printing was done by the local newspaper in Ozaukee County, Wisconsin. As the Great Depression took its toll, Paramount stopped advertising in the Defender (though they continued to produce artwork and promotional materials they sent directly to record stores) and eventually folded in 1933.”

So who was Blind Blake? Despite his popularity and much investigation, he remains a shadowy figure; What was his real name? Where was he from? And perhaps most mysteriously, how did he simply disappear after a final session circa June 1932? As to his name,  Bruce Bastin notes that “on occasion he is named Arthur Phelps, but copyright submissions on behalf of Chicago Music for his Paramount recordings give his name as Arthur Blake. They state his name in a variety of manners: Blind Blake (”Blake’s Worried Blues”), Arthur (Blind) Blake (”Bootleg Whiskey” and “Goodbye Mama Moan”), Blind Arthur Blake (”Cold Hearted Mama Blues”), and simply Arthur Blake (”Detroit Bound”).” During the recording “Papa Charlie And Blind Blake Talk About It,” Papa Charlie Jackson asks him, “What is your right name?” Blake responds, “My name is Arthur Blake.”

As for biographical details there is the following from his first Defender advertisement: “Early Morning Blues” is the first record of this new exclusive Paramount artist, Blind Blake. Blake, who hails from Jacksonville, Florida, is known up and down the coast as a wizard at picking his piano-sounding guitar. His ‘talking guitar’ they call it, and when you hear him sing and play you’ll know why Blind Blake is going to be one of the most talked about Blues artist in music.” The Paramount Book of the Blues (issued in 1924 and 1927 with photographs and short bios to promote Paramount recording artists like Blind Lemon Jefferson and Ma Rainey) had the following bio: “We have all heard expressions of people ’singing in the rain’ or ‘laughing in the face of adversity,’ but we never saw such a good example of it, until we came upon the history of Blind Blake. Born in Jacksonville, in sunny Florida, he seemed to absorb some of the sunny atmosphere–disregarding the fact that nature had cruelly denied him a vision of outer things. He could not see the things that others saw–but he had a better gift. A gift of an inner vision, that allowed him to see things more beautiful. The pictures that he alone could see made him long to express them in some way–so he turned to music. He studied long and earnestly–listening to talented pianists and guitar players, and began to gradually draw out harmonious tunes to fit every mood. Now that he is recording exclusively for Paramount, the public has the benefit of his talent, and agrees, as one body, that he has an unexplainable gift of making one laugh or cry as he feels, and sweet chords and tones that come from his talking guitar express a feeling of his mood.”

Blake’s disappearance only adds to the aura of mystery and legend. “I figure he went back to Jacksonville when his recording contract was over,” says researcher Gayle Dean Wardlow. “No one’s ever found out what happened to him. Gary Davis said that Blake was hit by a streetcar, and that’s the only rumor of his death that I know of. Maybe he got robbed and killed, ’cause he was blind.” Josh White never saw him after 1930 and believed he was murdered in the streets of Chicago, Big Bill Broonzy thought he died in Joliet prison in 1932 while Blind John Davis suggested Blake had died in the 1930’s in St. Louis, although he had been told this by Tampa Red.

Whatever his background there’s no doubt regarding his guitar skills. Paramount boldly promoted his skills: “He accompanies himself with that snappy guitar playing, like only Blind Blake can do,” read copy for “Bad Feeling Blues.” The company claimed that “Blind Blake and his trusty guitar do themselves proud” on “Rumblin’ & Ramblin’ Boa Constrictor Blues,” while “Wabash Rag” was “aided by his happy guitar.” Woody Mann stated, that “playing with a terrific flair for improvisation…he is at once subtle and ornate.” Gary Davis, never generous with praise, stated “I ain’t heard anybody on record yet beat Blind Blake on the guitar. I like Blake because he plays right sporty.” And as Tony Russell sums up: “Blind Blake’s most remarkable achievement as a recording artist was that in a career lasting almost six years, in which he made about 80 sides, he was never reduced, whether by slipping skill, waning inspiration or the single-mindedness of record company executives, from a multifaceted musician to a formulaic blues player.”

Blake cut quite a number of rags, even if they had “blues” in the title; “rags in blues clothing,” Russell calls them. “Dry Bone Shuffle” and “Wabash Rag” fall in the rag category. Blake was backed by an unknown rattlebones percussionist (”the accompaniment of rattling bones makes it an exciting number” the ad states) for “Dry Bone Shuffle” b/w “One Time Blues” and performs solo on “Wabash Rag” b/w “You Gonna Quit Me Blues.” Both of the flip sides feature a straight blues. The prominent bones player does a good job keeping pace with Blake as Blake offers running spoken encouragement:

Let’s go boys
That’s the way to play them bones, boy
Whup them bones into grace!

Wabash Rag Ad

Wabash Rag (MP3)

“Wabash Rag” is another lively rag taken at a slightly slower pace. Recorded in Chicago, it’s a reference to Wabash Ave. (”lively as Wabash Ave. itself” the ad proclaims) located in the historic Bronzeville section on Chicago’s South Side. Bronzeville was known as the “Black Metropolis” and between 1910 and 1920, during the peak of the “Great Migration,” the population of the area increased dramatically when thousands of African-Americans fled the south and emigrated to Chicago in search of better opportunities.